Foamy stuff. It's just one of those things that everybody likes. Kind of like marshmallows and puppies, but without all the calories and obedience classes. So pump, lather, smile and the next thing you know your hands are soft and clean. What's not to love? Especially when the formula is biodegradable, naturally derived and contains no dirty ingredients.
Sweet Water: If we had a signature scent, it would probably be this. Sweet water is like a cool splash of grapefruit + lemon leaves wrapped in watery petals of star jasmine + lily of the valley. It's rumored that water from the fountain of youth smells similarly.